Marketing & Communications

Are you planning to produce and order any logo or branded item, such as pens, shirts, caps, tumblers, etc.? Does your design include:

• UW–Madison logo
• School of Pharmacy logo
• A depiction of Bucky in any manner

If yes, please note two key university requirements:

1. Bucky and university logos are protected trademarks, and the design must be approved by Marketing & Communications.
   • Modifying university or school logos in any way, including font and color, is prohibited. Exceptions for special cases such as pens or embroidery must be approved.
   • Please submit your branded item project with proposed design, prior to order submission or production, to Alyson Kim.
2. All branded items with a university/school logo or Bucky must be supplied/produced by an authorized vendor that is a licensee of the UW Office of Trademark Licensing. There are no exceptions.

Trademark for Campus Units

We will help you stay in legal compliance so please contact us BEFORE you place an order.

Access logo files:

• SoP
• SoP Centers
• SoP Divisions
• SoP Academic Programs
• All other SoP logos
• UW–Madison
• Motion W (Athletics), Bucky, or historical logos

Logo Usage Guidelines

New Logos

New SoP logos can be created for renamed or new divisions, offices, centers, or programs. Logos are not allowed for student organizations, initiatives or special projects. Please make your logo request to Alyson Kim.

Access SoP templates for flyers, email signatures, letterhead, research posters, office nameplates, and name tents.

SoP Templates

PowerPoint Slides:

• Accessible slides
• SoP designs
• UW designs

More UW Templates

You can adhere to brand standards by using the resources in the UW Brand Toolkit:

• See brand colors
• Download brand fonts
• Access UW photo and video library
• Search for tools and templates, including videoconferencing backgrounds and social media posts
• Get tips to stay on brand when using Canva

UW Brand Toolkit

If you are contacted by the news media, you can get assistance by contacting Alyson Kim in Marketing & Communications. We can help in the following ways:

• Verify if the reporter or publication is legitimate
• Respond on your behalf if you wish to decline participation
• Provide media training to help you prepare your interview
• Track your media mentions

Please see our Canvas module for more information on handling the media.

Watch Canvas Module

Increase Your Media Profile by Joining the UW Experts Database

The UW Experts Database is designed for journalists to find interview subjects who can comment on topical issues. Media mentions can raise your national profile and create more awareness for your research. To participate in the UW Experts Database, simply create your profile by logging in with your NetID.

UW Experts Database

Public Position Statements

For those who hold leadership titles, such as director, division chair, assistant or associate dean, etc., they are considered to be a university leader. If communicating in their official capacity to any audience, including students, they are likely to be perceived as speaking on behalf of the institution or one of its units.

The Institutional and Public Position Statements policy specifies when and by whom public position statements may be issued on behalf of the University of Wisconsin–Madison and its units, including the School of Pharmacy. 

Reminder: You must be clear when you are communicating as an individual faculty/researcher/staff when speaking with the media. You can speak personally or speak as an expert on a particular subject/research by clarifying that you do not represent UW–Madison or the School of Pharmacy in comments that may be perceived as an institutional public position.

We want to know about your grant awards, journal publications, and recognition/honors from all levels (campus, local, state, national). Please share your news with Katie Gerhards so we can promote your great news on SoP social media and DiscoveRx magazine.

Promoting Your Work with Campus

We also can help promote your research with UW Strategic Communications, which amplifies your work across campus platforms and Foundation channels, including On Wisconsin magazine. Watch our Canvas module to learn how to maximize support.

Watch Research Promotion Module

Promote Your Research on Your Own Social Media

We have tips for promoting your research on your own social media account or your lab’s social media account. Here are best practices for getting the word out on new research funding and publications.

Social Media Best Practices for Research Promotion

Campus Resources for Social Media

• Campus social media guide
• Campus social media tips
• Social media templates
• Employee resources for online attacks

Please keep in mind that Rennebohm Hall is a public building where journalists and others can enter public areas (Commons, Atrium, Mezzanine, and event spaces). They do not need permission if they are photographing or video recording for non-commercial purposes in public areas.

However, for commercial uses, those entities must receive permission to film in Rennebohm and should contact Alyson Kim.

For SoP units that plan to photograph or film, releases are needed only if we wish to use the photos/videos in any promotional manner such as event flyers, advertisements, fundraising videos, and program promotional materials. In those cases, we recommend obtaining written permission of anyone who is not an UW employee or UW student with signed releases. External audiences include alumni, invited guest speakers, and members of the public. Note that any photography of children must have a release signed by a parent/guardian.

SoP Release Form

Release Form for Minors

Special Consideration for Patients

The School of Pharmacy is part of the UW–Madison Health Care Component and use of photos and videos may also be subject to HIPAA regulations and policies. For photos/videos of patients, there is a separate authorization form from the UW Office of Compliance.

Authorization for Use or Disclosure of Medical Information for Marketing or Fundraising